Customer Marketers

"Our biggest accounts only engage with us at renewal."

By then, it's too late to build the relationship.

"We have one champion per account. If they leave, we start over."

The strongest accounts have relationships at three levels: users, champions and executive sponsors. Most have one.

"Our programs don't show up in the revenue numbers."

Customer marketing drives retention and expansion. Proving it is another matter.

We show up between renewals. Agents choose and deliver experiences for the executives who decide whether you stay, grow or get replaced. Think gifts, dinners and peer roundtables that bring new executives and business units into the account.

We widen the relationship. Our champion monitoring tells you which events they're attending, so you can meet them in person.We turn them into advocates. Agents that track their LinkedIn activity to understand who they really have relationships with and what boards they sit on. So you can actually make use of the warm introductions they can make.

We connect it to revenue. Every touch is tracked against retention and expansion, in the CRM you already use.

Stronger retention and expansion across your strategic accounts.

An engaged executive sponsor at every key account.

A budget you can defend, backed by revenue.