Strategic Account Expansion
@hyperBOT
who else at Weyland Industries should know about us?
@you
Their new CIO joined in May and runs the two divisions you're not in yet. Your exec sponsor worked with her at her last company. I've drafted an intro note for your sponsor and a dinner invite for both. Ready to send?
"We're in one business unit. We should be in six."
Your product works. The rest of the company just doesn't know you exist.
"Our champion can't introduce us upstairs."
The people who use you every day love you. They don't own the budget for the next division.
"Expansion is left to whoever has time."
Account managers are busy keeping customers happy. Hunting inside existing accounts falls between sales and customer success.
We map the white space. Agents map the buying group with fresh data (updated daily), no more stale databases and email bounces. Then, agents identify adjacent business units, newly hired executives and the people who sign for them.
We turn your sponsor into an introducer. A thank-you experience for your executive sponsor makes the next introduction an easier ask. Then we deliver an unmistakable human experience, like a deeply personal gift or fireside panel.
We build two threads at two levels. Champions and executives at every strategic account, so growth never hinges on one person.
More products per account and higher net revenue retention.
Executive sponsors who open doors across the business.Expansion revenue you can attribute to the touch that started it.
Forecasts you can defend, with a clear view of who's engaged across the buying group, not just who replied to your AE.
All em dashes on this site were human-generated.
Baked by The Sourdough